“Think big thoughts, but relish small pleasures.”
—H. Jackson Brown, Jr., Life’s Little Instruction Book
It’s National Doughnut Day—a perfect excuse for each of us to kick back after the busy work week and enjoy a few of life’s small pleasures.
One of my all-time favorites is the classic Krispy Kreme Doughnut. I have enjoyed these little gems on occasion for more than 30 years. The simplicity of the original-glazed recipe and the genius “hot now” neon sign marketing work together to give this irresistible treat some serious staying power and cultural cache.
The glazed Krispy Kreme doughnut itself is unremarkable in appearance—but the taste is unlike any fried or baked confection of its kind. If you haven’t tried one of these “holey” treats, I recommend that you go to one of their locations ASAP and taste what all the hoopla is about.
You don’t, however, just have to take my word for it. Look at these impressive statistics about Krispy Kreme’s popularity:
- Krispy Kreme stores across North America make more than 7.5 million doughnuts per day and more than 2.7 billion doughnuts per year.
- The stores produce enough doughnuts in a week to create a line of doughnuts from New York City to Los Angeles.
- In 22 seconds, Krispy Kreme stores across the U.S. can make enough doughnuts to construct a stack the height of the Empire State Building.
- During the next year, Krispy Kreme will serve more than 54 million cups of coffee. That’s a total of 3.4 million gallons!
- The company uses enough chocolate each year to fill five Olympic-sized swimming pools and 1.3 million pound of sprinkles—enough to fill thirty-three 18-wheeler trucks.
Now THAT’S a lot of doughnuts…and a lot of coffee!
Enjoy every simple pleasure this weekend brings your way. Happy Foodie Friday!
And, of course, for something a little weird…
What if you changed your successful company’s name by subtracting the product that made you famous? That’s the calculated risk Dunkin’ Donuts is taking by dropping the “Donuts” from the name of their ubiquitous pastry-and-coffee chain to the simplified “Dunkin'” instead. No worries if you’ve got a sweet tooth, though: They’ll continue to carry the tasty glazed pastries along with their popular coffee—just under a less alliterative, mysteriously abbreviated sign.