Food for Thought?

Quote of the Day: “MyPyramid is about the ability of Americans to personalize their approach when choosing a healthier lifestyle that balances nutrition and exercise. Many Americans can dramatically improve their overall health by making modest improvements to their diets and by incorporating regular physical activity into their daily lives.” – USDA Secretary Mike Johanns.

Mr. Johanns made these statements during his introduction of the 12 Nutritional Pyramids which are intended to replace the well known “Food Pyramid” which was introduced in 1992.

Okay…here’s a question for everyone: Does today’s “Quote of the Day” from Mike Johanns surprise any of you?

Nope? Nobody? Not Anyone??  Didn’t think so…

Maybe I’m missing something, but don’t most adult Americans know by now that making good food choices and engaging in moderate exercise will help keep a person’s weight under control? It seems a bit extreme(not to mention confusing) to go from one food pyramid with five basic food groups to 12 pyramids with many more choices.

Is it possible that we’ve reached a point our public discourse where we spend so much time reading about what we should do that we don’t have enough time left TO ACTUALLY DO IT?

Consider the following trends from the AOA (American Obesity Association):

  • Approximately 40 percent of women and 25 percent of men attempt to lose weight at any given time.

  • Nationwide, 55 percent of Americans are actively trying to maintain current weight.

  • Approximately 45 million Americans diet each year.

  • Consumers spend about $30 billion per year trying to lose weight or prevent weight gain. This figure includes spending on diet sodas, diet foods, artificially sweetened products, appetite suppressants, diet books, videos and cassettes, medically supervised and commercial programs, and fitness clubs.

  • Spending on weight loss programs is estimated at $1 to 2 billion per year.

  • U.S. food manufacturers are estimated to have spent $7 billion on advertising of highly processed and packaged foods in 1997.

One of the roles that service people play is that of educating their consumers. Busy, confused shoppers will draw direct benefit from their interaction with food servers who are knowledgeable and willing to direct them to GOOD NUTRITIONAL CHOICES. These shoppers are likely to become advocates for your employees and your company, and will continue to patronize your service departments.

Mypyramid_the_new_food_pyramid

Posted in: Food and Drink

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